SENIOR ART DIRECTOR
GUT SÃO PAULO
– 2025
[ 5 ]
Blank Whopper
How a burger influenced a presidential election.
In Brazil, voting is mandatory. But in the last presidential elections, voter apathy reached an all time gifh, with a 29% blank and null vote intention on the pools. So we launched the Blank Whopper, a sandwich made with ingredientes chosen by someone else, to show the impact of not voting your way. In the end, this burger became a real citizenship lesson that influenced people to vote consciously.
BLANK WHOPPER
DAVID SÃO PAULO
BURGER KING
2019
CREATIVE TEAM
VP CREATIVE DIRECTOR
RAFAEL DONATO
CREATIVE DIRECTOR
EDGARD GIANESI
COPYWRITER
MAICON SILVEIRA
LUCAS VIGLIAR
MAYARA RIBEIRO
ART DIRECTOR
PAULO DAMASCENO
THIAGO FERREIRA
SELECTED WORK
Coupon RainTurning the title celebration's media coverage into a coupon hunt.
Skol 60 YearsAn iconic celebration for the anniversary of a brazilian icon
Fernanda & OscarTo win the Oscars conversation in Brazil, Tinder just needed one match.
Christmas in JulyTo wrap up 2020 earlier, BK decided to celebrate Christmas in July.
Blank WhopperHow a burger influenced a presidential election
Liberty JerseysLiberating Latin kids from European colonization in football
Thumbnail ChaosMeli+ Mega: easy to subscribe, hard to choose what to watch
Mc Big Brother AdThe first commercial produced with Big Brother participants during the show.
McD's World Cup DessertThe first McD's Special World Cup Dessert for the first World Cup during the Brazilian summer.
BIStranger ThingsIs it a coincidence? Is it madness? No, it's the truth about Stranger Things
Signs from LifeSometimes you just need a sign from live to take a dessert
That's another storyMcD's Mega portion sizes. Whether you're going to share it or not, that's another story