BURGER KING
DAVID THE AGENCY
2018
BLANK WHOPPER
How a burger influenced a presidential election.
In Brazil, voting is mandatory. But in the last presidential elections, voter apathy reached an all time gifh, with a 29% blank and null vote intention on the pools. So we launched the Blank Whopper, a sandwich made with ingredientes chosen by someone else, to show the impact of not voting your way. In the end, this burger became a real citizenship lesson that influenced people to vote consciously.
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BK'S 'BLANK WHOPPER' STICKS NON-VOTER WITH SOMEONE ELSE'S AWFUL CHOICES.
CASE STUDY
FILM
CREATIVE TEAM
VP Creative Director
Rafael Donato
Creative Director
Edgard Gianesi
Copywriter
Maicon Silveira, Lucas Vigliar, Mayara Ribeiro
Art Director
Paulo Damasceno, Thiago Ferreira
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