DAVID THE AGENCY
How a burger influenced a presidential election.
In Brazil, voting is mandatory. But in the last presidential elections, voter apathy reached an all time gifh, with a 29% blank and null vote intention on the pools. So we launched the Blank Whopper, a sandwich made with ingredientes chosen by someone else, to show the impact of not voting your way. In the end, this burger became a real citizenship lesson that influenced people to vote consciously.
BK'S 'BLANK WHOPPER' STICKS NON-VOTER WITH SOMEONE ELSE'S AWFUL CHOICES
VP Creative Director
Maicon Silveira, Lucas Vigliar, Mayara Ribeiro
Paulo Damasceno, Thiago Ferreira
ART DIRECTOR @GALERIA