BURGER KING
DAVID THE AGENCY
2018
BLANK WHOPPER
How a burger influenced a presidential election.
In Brazil, voting is mandatory. But in the last presidential elections, voter apathy reached an all time gifh, with a 29% blank and null vote intention on the pools. So we launched the Blank Whopper, a sandwich made with ingredientes chosen by someone else, to show the impact of not voting your way. In the end, this burger became a real citizenship lesson that influenced people to vote consciously.
↓
BK'S 'BLANK WHOPPER' STICKS NON-VOTER WITH SOMEONE ELSE'S AWFUL CHOICES.
CASE STUDY
FILM
CREATIVE TEAM
VP Creative Director
Rafael Donato
Creative Director
Edgard Gianesi
Copywriter
Maicon Silveira, Lucas Vigliar, Mayara Ribeiro
Art Director
Paulo Damasceno, Thiago Ferreira
MORE PROJECTS
Christmas in JulyProject type
Blank WhopperProject type
Mc Big Brother AdProject type
That's another storyProject type
BIStranger ThingsProject type
Signs from LifeProject type
The Beer of the FutureProject type
Drive-TudoProject type
Spoon Against Domestic ViolenceProject type
The 2020Project type
Give it a BeatProject type
Coke No Sugar & FoodProject type
THIAGO FERREIRA
ART DIRECTOR @GALERIA
ABOUT ME