BURGER KING

DAVID THE AGENCY

2018

BLANK WHOPPER

How a burger influenced a presidential election.

In Brazil, voting is mandatory. But in the last presidential elections, voter apathy reached an all time gifh, with a 29% blank and null vote intention on the pools. So we launched the Blank Whopper, a sandwich made with ingredientes chosen by someone else, to show the impact of not voting your way. In the end, this burger became a real citizenship lesson that influenced people to vote consciously.

โคน

BK'S 'BLANK WHOPPER' STICKS NON-VOTER WITH SOMEONE ELSE'S AWFUL CHOICES

Adweek

CASE STUDY

FILM

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BlankWhopper-01
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Blank-Whopper-04

CREATIVE TEAM

VP Creative Director

Rafael Donato

Creative Director

Edgard Gianesi

Copywriter

Maicon Silveira, Lucas Vigliar, Mayara Ribeiro

Art Director

Paulo Damasceno, Thiago Ferreira

Christmas in JulyProject type

Blank WhopperProject type

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The 2020Project type

Give it a BeatProject type

Coke No Sugar & FoodProject type

THIAGO FERREIRA

ART DIRECTOR @GALERIA

ABOUT ME