SENIOR ART DIRECTOR
GUT SÃO PAULO
– 2025
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Mc World Cup Dessert
The first McD's Special World Cup Dessert for the first World Cup during the Brazilian summer.
Every four years, McDonald's launches its Special World Cup Sandwiches. But as in 2022 the World Cup will be held during the Brazilian summer, we created for the first time a Special World Cup Dessert: the McFlurry Brasil.
Mc WORLD CUP DESSERT
GALERIA
McDONALD'S
2022
CREATIVE TEAM
EXECUTIVE CREATIVE DIRECTOR
CARLOS SCHLEDER
PHILLIPE DAIJÓ
CREATIVE DIRECTOR
GUSTAVO ALVES
RODRIGO PORTO
COPYWRITER
GABRIEL BRAZ
ART DIRECTOR
THIAGO FERREIRA
SELECTED WORK
Coupon RainTurning the title celebration's media coverage into a coupon hunt.
Skol 60 YearsAn iconic celebration for the anniversary of a brazilian icon
Fernanda & OscarTo win the Oscars conversation in Brazil, Tinder just needed one match.
Christmas in JulyTo wrap up 2020 earlier, BK decided to celebrate Christmas in July.
Blank WhopperHow a burger influenced a presidential election
Liberty JerseysLiberating Latin kids from European colonization in football
Thumbnail ChaosMeli+ Mega: easy to subscribe, hard to choose what to watch
Mc Big Brother AdThe first commercial produced with Big Brother participants during the show.
McD's World Cup DessertThe first McD's Special World Cup Dessert for the first World Cup during the Brazilian summer.
BIStranger ThingsIs it a coincidence? Is it madness? No, it's the truth about Stranger Things
Signs from LifeSometimes you just need a sign from live to take a dessert
That's another storyMcD's Mega portion sizes. Whether you're going to share it or not, that's another story