SENIOR ART DIRECTOR
GUT SÃO PAULO
– 2025
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Christmas in July
To wrap up 2020 earlier, BK decided to celebrate Christmas in July.
2020 was a tough year. So Burger King tried to help, by anticipating Christmas, so the year would end earlier. Spoiler alert: it didn't work, but at least people had a lot of fun and BK was featured in the news and trending topic on social media.
CHRISTMAS IN JULY
DAVID SÃO PAULO / MIAMI
BURGER KING
2020
CREATIVE TEAM
VP CREATIVE DIRECTOR
RAFAEL DONATO
CREATIVE DIRECTOR
EDGARD GIANESI
ASSOCIATE CREATIVE DIRECTOR
FABRICIO PRETTO
ROGÉRIO CHAVES
CURTIS CAJA
COPYWRITER
LUCAS VIGLIAR
JARED SCHERMER
ART DIRECTOR
THIAGO FERREIRA
SELECTED WORK
Coupon RainTurning the title celebration's media coverage into a coupon hunt.
Skol 60 YearsAn iconic celebration for the anniversary of a brazilian icon
Fernanda & OscarTo win the Oscars conversation in Brazil, Tinder just needed one match.
Christmas in JulyTo wrap up 2020 earlier, BK decided to celebrate Christmas in July.
Blank WhopperHow a burger influenced a presidential election
Liberty JerseysLiberating Latin kids from European colonization in football
Thumbnail ChaosMeli+ Mega: easy to subscribe, hard to choose what to watch
Mc Big Brother AdThe first commercial produced with Big Brother participants during the show.
McD's World Cup DessertThe first McD's Special World Cup Dessert for the first World Cup during the Brazilian summer.
BIStranger ThingsIs it a coincidence? Is it madness? No, it's the truth about Stranger Things
Signs from LifeSometimes you just need a sign from live to take a dessert
That's another storyMcD's Mega portion sizes. Whether you're going to share it or not, that's another story