SENIOR ART DIRECTOR
GUT SÃO PAULO
– 2025
[ 1 ]
Coupon Rain
Turning the title celebration's media coverage into a coupon hunt.
You've seen this image countless times: the iconic shot after every football championship, when the crowned champions raise their hard-fought trophy for eternity, in all its glory, sweat, tears and… confetti. To be in the iconic shots fans keep forever (and every single media vehicle runs the next day), Mercado Livre decided to hide coupon codes inside the confetti of a major state championship title celebration.
COUPON RAIN
GUT SÃO PAULO
MERCADO LIVRE
2025
CREATIVE TEAM
CHIEF CREATIVE OFFICER
BRUNO BRUX
EXECUTIVE CREATIVE DIRECTOR
TIAGO ABREU
PEDRO ARAÚJO
CREATIVE DIRECTOR
RAFAEL MIRANDA
JUAN PABLO TYRER
ASSOCIATE CREATIVE DIRECTOR
RICK GARCIA
LEONARDO KONJEDIC
COPYWRITER
HENRIQUE GUIMARÃES
ART DIRECTOR
THIAGO FERREIRA
SELECTED WORK
Coupon RainTurning the title celebration's media coverage into a coupon hunt.
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Christmas in JulyTo wrap up 2020 earlier, BK decided to celebrate Christmas in July.
Blank WhopperHow a burger influenced a presidential election
Liberty JerseysLiberating Latin kids from European colonization in football
Thumbnail ChaosMeli+ Mega: easy to subscribe, hard to choose what to watch
Mc Big Brother AdThe first commercial produced with Big Brother participants during the show.
McD's World Cup DessertThe first McD's Special World Cup Dessert for the first World Cup during the Brazilian summer.
BIStranger ThingsIs it a coincidence? Is it madness? No, it's the truth about Stranger Things
Signs from LifeSometimes you just need a sign from live to take a dessert
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