📅📅📅MCDONALD🗓️📅'S 🗓️

GALERIA

2022

Mc BIG BROTHER AD

The first commercial produced with Big Brother participants during the show.

Big Brother is the most-watched program in Brazil. Every year, brands are just waiting for the participants to leave the house and make their commercials. But McDonald's got ahead of the game and had the participants film the commercial even before they left the house.

CASE STUDY

FILMS

CREATIVE TEAM

Executive Creative Director

Carlos Schleder

Creative Director

Gustavo Alves, Phillipe Daijó

Associate Creative Director

Rodrigo Porto

Copywriter

Gabriel Braz, Luan Alves

Art Director

Thiago Ferreira, Gabriel Moraes

MORE PROJECTS

Skol 60 YearsProject type

Christmas in JulyProject type

Blank WhopperProject type

Mc Big Brother AdProject type

BIStranger ThingsProject type

Signs from LifeProject type

That's another storyProject type

Drive-TudoProject type

The 2020Project type

Give it a BeatProject type

THIAGO FERREIRA

ART DIRECTOR @ GUT SP