MCDONALD
'S
GALERIA
2022
Mc BIG BROTHER AD
The first commercial produced with Big Brother participants during the show.
Big Brother is the most-watched program in Brazil. Every year, brands are just waiting for the participants to leave the house and make their commercials. But McDonald's got ahead of the game and had the participants film the commercial even before they left the house.
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CASE STUDY
FILMS
CREATIVE TEAM
Executive Creative Director
Carlos Schleder
Creative Director
Gustavo Alves, Phillipe Daijó
Associate Creative Director
Rodrigo Porto
Copywriter
Gabriel Braz, Luan Alves
Art Director
Thiago Ferreira, Gabriel Moraes
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