MERCADO LIVRE
GUT
2025
COUPON RAIN
Turning the title celebration's media coverage into a coupon hunt.
You've seen this image countless times: the iconic shot after every football championship, when the crowned champions raise their hard-fought trophy for eternity, in all its glory, sweat, tears and… confetti. To be in the iconic shots fans keep forever (and every single media vehicle runs the next day), Mercado Livre decided to hide coupon codes inside the confetti of a major state championship title celebration.
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CREATIVE TEAM
CCO
Bruno Brux
Executive Creative Director
Tiago Abreu, Pedro Araújo
Creative Director
Rafael de Miranda, Juan Pablo Tyrer
Associate Creative Director
Rick Garcia, Leonardo Konjedic
Copywriter
Henrique Guimarães
Art Director
Thiago Ferreira
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