TINDER
GUT
2025
FERNANDA & OSCAR
To win the Oscars conversation in Brazil, Tinder just needed one match.
In 97 years of academy awards, Brazil had never won a single statuette. That is why, in 2025, when I'm Still Here got three nominations, including best picture, it became a national frenzy. And all spotlights were on the film's leading star: Fernanda Torres. When every single Brazilian wanted to see Fernanda end the night with an Oscar, Tinder decided to ensure the match: with a tweak to the app's algorithm, we boosted the odds of Fernandas and Oscars finding each other while swiping. And when they matched, the couples received an invite to an exclusive Oscars watch party, where only Fernandas and Oscars could enter.
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CREATIVE TEAM
CCO
Bruno Brux
Executive Creative Director
Tiago Abreu, Pedro Araújo
Creative Director
Maurício Dias, Eduardo Nosé
Associate Creative Director
Rick Garcia, Leonardo Konjedic
Copywriter
Henrique Guimarães
Art Director
Thiago Ferreira
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