📅📅📅MCDONALD🗓️📅'S 🗓️

DPZ&T

2021

DRIVE-TUDO

McDonald's turned its Drive-Thru into "Drive-All", allowing for all types of vehicles.

We created a campaign using the re-recording of a famous song from Brazil "Vai passando" ("Gon on", in Portuguese) to invite people to come as they want to our Drive-All ("Drive-Tudo", in Portuguese).

IN BRAZIL MCDONALD'S BETS ON 'DRIVE-ALL' TO ATTRACT CONSUMERS.

O-Globo

FILM

McDonalds-Drive-Tudo-Frame-01
McDonalds-Drive-Tudo-Frame-02
McDonalds-Drive-Tudo-Frame-03
McDonalds-Drive-Tudo-Frame-04
McDonalds-Drive-Tudo-Frame-05

People decided to check it out on their own and went to the Drive-Tudo in different ways. And they posted about it.

McDonalds-Drive-Tudo-Repercussão-02-3

VISUAL

McDonalds-Drive-Tudo-Ícones-01-1
McDonalds-Drive-Tudo-Cartaz-04-3

OOH

McDonalds-Drive-Tudo-Cartaz-0101
McD-Drive-Tudo-OOH-0204
McD-Drive-Tudo-OOH-0105
McDonalds-Drive-Tudo-Cartaz-0201
McDonalds-Drive-Tudo-Cartaz-0301
McD-Drive-Tudo-OOH-0305

SIGNS

CREATIVE TEAM

Executive Creative Director

Carlos Schleder

Creative Director

Gustavo Alves, Phillipe Daijó

Copywriter

Gabriel Braz, Caroline Hikari

Art Director

Thiago Ferreira, Julia Azevedo, Vinícius Curi 

MORE PROJECTS

Christmas in JulyProject type

Blank WhopperProject type

Mc Big Brother AdProject type

That's another storyProject type

BIStranger ThingsProject type

Signs from LifeProject type

Drive-TudoProject type

The 2020Project type

Give it a BeatProject type

Coke No Sugar & FoodProject type

THIAGO FERREIRA

ART DIRECTOR @GALERIA

ABOUT ME