McDonald's turned its Drive-Thru into "Drive-All", allowing for all types of vehicles.
We created a campaign using the re-recording of a famous song from Brazil "Vai passando" ("Gon on", in Portuguese) to invite people to come as they want to our Drive-All ("Drive-Tudo", in Portuguese).
IN BRAZIL MCDONALD'S BETS ON 'DRIVE-ALL' TO ATTRACT CONSUMERS.
People decided to check it out on their own and went to the Drive-Tudo in different ways. And they posted about it.
Executive Creative Director
Gustavo Alves, Phillipe Daijó
Gabriel Braz, Caroline Hikari
Thiago Ferreira, Julia Azevedo, Vinícius Curi
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ART DIRECTOR @ GUT SP