MCDONALD
'S
DPZ&T
2021
DRIVE-TUDO
McDonald's turned its Drive-Thru into "Drive-All", allowing for all types of vehicles.
We created a campaign using the re-recording of a famous song from Brazil "Vai passando" ("Gon on", in Portuguese) to invite people to come as they want to our Drive-All ("Drive-Tudo", in Portuguese).
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IN BRAZIL MCDONALD'S BETS ON 'DRIVE-ALL' TO ATTRACT CONSUMERS.
FILM
People decided to check it out on their own and went to the Drive-Tudo in different ways. And they posted about it.
VISUAL
OOH
SIGNS
CREATIVE TEAM
Executive Creative Director
Carlos Schleder
Creative Director
Gustavo Alves, Phillipe Daijó
Copywriter
Gabriel Braz, Caroline Hikari
Art Director
Thiago Ferreira, Julia Azevedo, Vinícius Curi
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