MAGAZINE LUIZA

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2018

SPOON AGAINST
DOMESTIC VIOLENCE

We turned a cowardly popular saying into a symbol for the fight against domestic violence.

In Brazil, a popular saying that no one should interfere in a relationship fight: "When a couple is arguing, no one should stick the spoon". But on International Women’s Day, Magazine Luiza decided to literally stick the spoon in abusive relationships.

MAGAZINE LUIZA USES SPOON IN CAMPAIGN AGAINST DOMESTIC VIOLENCE

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CASE STUDY

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Even the Brazilian Government posted about the campaign.

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CREATIVE TEAM

VP Creative Director

Rafael Donato

Creative Director

Edgard Gianesi

Copywriter

Lucas Silva

Art Director

Thiago Ferreira

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THIAGO FERREIRA

ART DIRECTOR @GALERIA

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