DAVID THE AGENCY
SPOON AGAINST DOMESTIC VIOLENCE
We turned a cowardly popular saying into a symbol for the fight against domestic violence.
In Brazil, a popular saying that no one should interfere in a relationship fight: "When a couple is arguing, no one should stick the spoon". But on International Women’s Day, Magazine Luiza decided to literally stick the spoon in abusive relationships.
MAGAZINE LUIZA USES SPOON IN CAMPAIGN AGAINST DOMESTIC VIOLENCE
Even the Government of Brazil posted about the campaign.
VP Creative Director
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Spoon Against Domestic ViolenceProject type
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ART DIRECTOR @GALERIA