MAGAZINE LUIZA
DAVID THE AGENCY
2018
SPOON AGAINST DOMESTIC VIOLENCE
We turned a cowardly popular saying into a symbol for the fight against domestic violence.
In Brazil, a popular saying that no one should interfere in a relationship fight: "When a couple is arguing, no one should stick the spoon". But on International Women’s Day, Magazine Luiza decided to literally stick the spoon in abusive relationships.
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MAGAZINE LUIZA USES SPOON IN CAMPAIGN AGAINST DOMESTIC VIOLENCE
CASE STUDY
Even the Government of Brazil posted about the campaign.
CREATIVE TEAM
VP Creative Director
Rafael Donato
Creative Director
Edgard Gianesi
Copywriter
Lucas Silva
Art Director
Thiago Ferreira
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